Search Marketing Blog

Search Marketing Blog


Winning Headlines: The first sentence on your website

Magnetiks Administrator - Tuesday, March 30, 2010

There are a several secret tactics many experts use in their headlines to get people who come to their website to stick around. Today we will share some of them with you.


Your website will lose a great deal of visitors within seconds of arrival without a great headline. Is that something you can afford?

You first need to take into consideration what people are looking for if you want them to stay on your website and maybe even Purchase goods or services from you.


You have to forget what product or service you sell and focus on the end result that your visitors are looking for. Once that’s been determined you can compose a headline that will entice your audience.


For instance, if you're selling a service, you would want to focus on the personal or fiscal benefits your service can bring them. Once you know your audience’s desires you just need to express those desires in a headline format that captures their attention.


Here are five (5) headline formats that can bring your business a lot of success:


  • How to: The "how to" headline can entice visitors by proposing a solution to their problem immediately upon their entrance to you website. This can be a powerful motivator and can get visitors reading more of you website's content.

  • Testimonial Headline: Testimonial headlines utilize the words of your customers for the headline. Your satisfied customers can be some of your best salespeople when they talk about the benefits they gained from your products or services.

  • Guarantee Headline: If the product or service you sell comes with a guarantee, let your prospective customers know it by placing it in your headline.

  • Question Headline: If you know exactly why your visitors end up on your website and that it’s most often only for one reason then this type of headline can be very effective provide you as the right question.

  • It's Not Your Fault Headline: “It’s not your fault” is a popular strategy used in many infomercials. It removes the prospects inhibitions by letting them off the hook for their past failures and opens them up to a new solution.

For more information on writing winning website copy for your business or to learn about the customer relationship management, CRM, software integrated into our online business management system and time tested internet marketing strategy call Magnetiks Search Marketing today at 281-362-9855.

Why learn HTML when a Web Content Management System is available

- Monday, March 08, 2010
As more and more Web Content Management Systems or Web CMS come on to the scene it is becoming easier to put up web pages with little or no HTML knowledge.

A Web Content Management System or Web CMS is a software system capable of managing and controlling a website’s HTML documents, images and other forms of media. A Web CMS provides timeline management and control, auditing and editing of documents.

Why a Web CMS?

In many companies a request for content change on a website is forwarded to the web development department by the content owner via a work order. The request for changes can be for reasons as simple as a bad link or text error via a work order. However, with at Web content management system the content owner can bypass the work order process entirely and make the changes themselves through the Web CMS.

Content Management Means You Don't Need HTML

Most Web Content Management Systems (CMS) work in an environment of templates. So, for example, if you were to add a link to any page of your website, you would open the web page to be edited, select the text or image you want to become a link, engage the link building function and enter in the link title, URL, and description into different fields in the link management system. The content manager would then build the link for you.

All Web Content Management Systems (CMS) come with authoring and other tools that allow users without web design skills to create and manage website content with ease.

For more information on growing a successful business on the internet, contact or call Magnetik Salesperson at (281) 362-9855 to learn more about our fully integrated online business management software solution with Web Content Management System (CMS) capabilities today!

CRM success through post project planning

- Monday, March 08, 2010

Once you get your Customer Relationship Management, or CRM system up and running the project is over right? No; not by a long shot. If that’s the case why when CRM success depends on it, do many businesses fail to establish a post project implementation plan?

CRM success comes to companies that assign themselves a CRM manager to direct projects. This manager continues to oversee CRM and conduct follow up work after implementation. Additionally, depending on the company or project, some successful organizations have not limited themselves to just one CRM manager.

A CRM manager's role as falling into four categories:


  • Functional management requires visibility into all systems that interact with the CRM application including customers who interact with the business through various marketing channels.
  • Operational management involves monitoring maintenance and modifications to the CRM system as well as how data comes into the software and how it effects applications that utilize the CRM system’s information.
  • Change management oversees enhancement requisitions and ideas for improving the customer experience and prioritizing changes.
  • Strategic management seeks to align the CRM stakeholders like sales, finance and marketing in order to ensure each one obtains benefits from the system.


For more information on Customer Relationship Management (CRM) or to learn more about the how the Magnetik Salesperson online business management software can help you increase your CRM and grow your business contact or call us at (281) 362-9855!

What you should know about web copy

- Monday, February 15, 2010
When you say web copy some people immediately think that you are referring to anything that is written on a web page. But that is "content" and it is decidedly different than web copy.

Simply put, web copy is the copy used to sell anything on a web page. But that's "sales copy" you say and you’re partly correct, but traditionally direct mail copy and web copy are two different things.

When writing web copy it’s best to write in a friendly, engaging style and utilize a soft-sell approach as well as make your copy more informational. People are more relaxed on the Internet. This makes them more open to writing that is relaxed, has a personal feel, and doesn't scream of selling this or that. People don't want that type of message but their use to it when it comes to direct mail copy that’s full of hyperbole and exaggerations.

So to be successful at selling online you have to write like you are talking to an individual without sounding like a salesman. A good way to do this is to use testimonials that have more of an editorial feel than a marketing one. You also want to make sure that what you’re writing engages the reader and gives them information that they didn't have before coming to your web site.

What they were looking for when they come to your website is information! And that's what they want.

Since website visitors can easily and will quickly "click" away from your site, you have to give them the relevant information up front. An effective way to do this is to use the "upside-down pyramid" style of writing like journalists do, giving your message quickly and concisely. Does this mean that all web copy should be short? Not at all! Your web copy will still need to be "as long as is necessary to make the sale. However, people still need to rationalize their decision to perform the task you want them to which is done in the remainder of your web copy. This is where you insert emotion and give the prospect the vision of what it will be like after they complete your designated task.

You still need to use direct mail techniques, but you have to use them in a way that gives more information and less hard sale tactics.

For more information on growing your business watch our video on how to turn your website into your best salesperson and then contact or call (281) 362-9855 and speak to the online business management software specialist at Magnetiks Search Marketing for a FREE Trial today!

A lot of online businesses struggle due to their lack of internet marketing knowledge.

- Monday, February 15, 2010
In the world of online business, if you're unable to draw the right traffic to your website then your profits will ultimately suffer for it. How great your product or service is or how appealing your website looks is irrelevant. Marketing and advertising is what makes any online business successful.

If you own an online business or you're thinking of starting one then you need to be familiar with online marketing!

There are two different ways you can go about marketing your business on the internet:

  • Paid methods like: Pay-Per-Click (PPC), banner ads, purchased leads, etc.

  • Organic methods such as Search Engine Optimization (SEO), article submission, email marketing, forum participation, blogging, press releases, social media, etc.


Paid methods of marketing bring fast results. The only problem is that, depending on your industry and niche, you to have a good amount of money to invest into them to see any kind of results. If you're considering using paid methods, especially Pay-Per-Click (PPC) then make sure you enlist the services of a reputable Search Engine Optimization (SEO) company like Magnetiks Search Marketing. Most businesses throw away a lot of money using the wrong internet marketing strategies. When used correctly paid methods can be quite profitable. The real drawback is that they cannot be leveraged over time. This means as soon as you stop investing money in them the traffic generated from them is stops as well.

Organic methods of marketing are great because they can be leveraged over time. Once you start blogging, submitting articles, issuing press releases or optimizing your website and start generating traffic from these methods the traffic they will always be there. It might take you a little time before you start seeing success, but in the long run organic methods really pay off. The problem that surrounds organic methods of internet marketing is that you won't see results as fast as you will with paid methods like PPC.

Magnetiks Search Marketing is a Search Engine Optimization (SEO) firm in Houston, Texas that specializes in helping business owner’s market their business online. We provide quality internet marketing solutions and online business management software with integrated:

How do you optimize your site for all the queries that are relevant to your business?

- Monday, February 01, 2010
Typically, Search Engine Optimization (SEO) focuses on high-traffic keywords relevant to the services or products you provide. While this is very important, it shouldn’t be your businesses only focus.

Many businesses have a laundry list of relevant keywords that do not generate as much traffic as their primary keyword phrases. Few of businesses have search queries that bring in really high volumes of traffic on their own so it is important to also rank for some of the lower-traffic search queries, or long-tail search queries because ultimately they account for a generous amount of potential search traffic when combined.

In other words, without long-tail search rankings a business could very well end up receiving a fraction of the traffic they can potentially receive.

How do you optimize your website for long-tail keyword phrases?
It is a challenge to combine relevant lower traffic search queries in the right combination through URLs, title tags and content to optimize your site to the maximum.

In the Organic SEO world content is still King

When you create relevant keyword-rich content you can potentially have hundreds of opportunities to rank on the front page of the major search engines. Even though a lot of the keywords you will rank for might only bring in a few visits a month, these low search volume keywords together will often bring more traffic to your website than the more competitive keywords.

You will find that even though most of these long-tail keywords do not have as high a search volume, they are exceptionally relevant and generate more leads in the long run compared to very broad, high-volume keyword phrases.

For more information on Search Engine Optimization (SEO) and how you can leverage the search engines to grow your business, contact the experts at Magnetiks Salesperson or call (281) 362-9855 today!

3 ways Social Media can affect your CRM

- Tuesday, January 26, 2010
Customer relationship management (CRM) has always promised the ability to effectively manage customer interactions at the right time, in the right place and in the right manner in order to maximize a customer’s value to a business. The introduction of social media marketing gives us the perfect opportunity to revolutionize customer relationship management (CRM) and build true customer relationships.
 
Social media offers four game-changing additions to existing CRM strategies for the creation of a truly unified customer experience.
 
Listen
Customers are talking about your company, your products, and your competitors.  The information harvested from these types of social media conversations can yield invaluable opportunities.

Respond

Once you are listening, it will be abundantly clear that buying behavior, or lack of it, will be ultimately influenced by the outcome of sentiments in these social media interactions, but by then it’s too late.  Social media gives customer focused businesses the ability to participate in these conversations in real time and talk directly to the most engaged and active customers and prospects.

Consolidate Customer and Prospect Profiles
After first engaging as a participant, companies wanting to effectively leverage CRM have the opportunity to use social media outlets to address individual customers and prospects in order to directly generate more business.

These three capabilities are vital additions to the CRM playbook.  In the long term, these will become seamless as social media becomes fully integrated in CRM processes.

For information on effectively leveraging Social Media Marketing and improving your Customer relationship management (CRM) capabilities contact Magnetiks Search Marketing today at (281) 362-9855.

What is a Turnkey Business Website?

- Friday, January 22, 2010
A turnkey business website is sold as a completely functional, operating site with hosting and pre-installed interactive scripts for forms, shopping carts, blogging software, a web content management system or web cms, etc. All the buyer needs to do is "turn the key" and they are ready to do business.

Since everything operates automatically there is no real labor for the owner other than possibly stocking inventory, dealing with customers, and shipping merchandise and in some cases, even that is automated.

In fact, anyone can own a Turnkey Website and become successful as long as they purchase their Turnkey Website from a qualified dealer who properly edits and installs the scripts for the website owner. In essence, a Turnkey Website is virtually maintenance free.

What to look for when purchasing a Turnkey Website:

• Does the dealer offer full setup, support and hosting with your website?
• Is a domain name included?
• Be on the lookout for hidden fees and avoid any sellers that want you to agree to some kind of contract or profit share.
• Make sure can view a "live" demo of the Turnkey Website before you buy.
• When buying a Turnkey Website, make sure that it reflects a niche market that you are interested in.

What Are The Benefits Of Buying A Turnkey Website?

Affordability! Turnkey Websites cost a fraction of what a custom built website costs.
Ease of Use! In some cases, there is no inventory to stock, no customers to deal with, and nothing to ship.
Security! Owning a Turnkey Website is an excellent investment choice for just about anyone business owner who is effected by today's economic uncertainty.

For more information on Turnkey business websites, eCommerce Web store Shopping Cart Software Solutions or one of our other services call the experts at Magnetik Salesperson today at (281) 362-9855!

Web design vs. Content – Which is more important?

- Monday, December 21, 2009
Designing a website typically begins by establishing an objective for the website, decisions on functionality, audience targeting and strategy.  All the design elements revolve around these objectives.
 
The beginning process of web design does not involve too much content. Content comes in later on in the process. After the website has been designed and the organization of the web pages has been finished, the addition of content is then considered.
 
However, issues sometimes arise during the content stage. This is due to factors like you end up having more content than your web page has been designed to accommodate. Therefore, while content normally takes precedence over design, in the case of some smaller websites, the design may very well end up being more important than the content.

In case of large websites, where there is a lot of information needing to be handled, the sheer volume of content takes precedence over the design and becomes the driving force of the website’s development.

A website that is designed around its content, guarantees an improved and highly enriched user-experience.

This is where it becomes important for the designer to effectively understand the content of a website in addition to its goals and objectives before the design and development stage begins.

Magnetiks Salesperson is an online business console designed to help you easily manage and grow your online business. Combined with our time tested internet marketing strategy, Magnetiks Search Marketing can develop and implement a robust business website that compliments the content and attracts the customers you need for success.

For more information call (281) 362-9855 or check out our video on how our software creates online salespeople!

Five rules for effective Customer Relationship Management

- Monday, December 21, 2009
Customer relationship management or CRM is viewed as one of the most valuable uses for a business website. If managed effectively, your business website can very well become your best salesperson; available on a 24 hour, seven days a week, rain or shine.

Because of this, it is well worth the while of any business owner to explore ways in which they can use their website to help their customers “serve themselves," without the need for overtime staff, or lengthy voice mail messages or phone calls.
 
Five rules for effective Customer Relationship Management:

1. Remain Accessible – Clearly display on your website all the ways that your prospective customer can contact you including email, phone, fax and office hours. very clearly on your site all the ways that your customer can contact you – including e-mail, phone and fax numbers, and your office hours.

2. As often as possible, return each e-mail or phone call in the same day. This may sound easy enough but a recent study showed that nearly a third of the top Fortune 100 companies fail to respond to e-mail sent through their Web site within one month!

3. Acknowledge all orders received. Keep your customers in the loop by sending e-mail confirmations on orders; auto-responders can be an effective way of doing this. If you’re shipping products, give tracking numbers and expected delivery dates.

4. Provide a clear return policy that you honor and learn from. This rule has the ability to give you more information about what’s working and what’s not. Shoppers sometimes return products with no explanation as to why, having your staff call the customer to establish and resolve the problem can be an effective way of learning about how you clients feel about product satisfaction.

5. Expect more phone calls. Regardless of your business vertical your volume of phone calls will increase as your website traffic and response rate grows.

If you can get the customer service aspects of your business website working well, there will be a positive impact on your bottom line. Magnetiks Search Marketing is in the business of assisting small and medium sized companies substantially grown their businesses online.

For more information on how our Customer Relationship Management, CRM Software Solution can turn your website into your best online salesperson call us today at (281) 362-9855.