Search Marketing Blog

Search Marketing Blog

A lot of online businesses struggle due to their lack of internet marketing knowledge.

- Monday, February 15, 2010
In the world of online business, if you're unable to draw the right traffic to your website then your profits will ultimately suffer for it. How great your product or service is or how appealing your website looks is irrelevant. Marketing and advertising is what makes any online business successful.

If you own an online business or you're thinking of starting one then you need to be familiar with online marketing!

There are two different ways you can go about marketing your business on the internet:

  • Paid methods like: Pay-Per-Click (PPC), banner ads, purchased leads, etc.

  • Organic methods such as Search Engine Optimization (SEO), article submission, email marketing, forum participation, blogging, press releases, social media, etc.

Paid methods of marketing bring fast results. The only problem is that, depending on your industry and niche, you to have a good amount of money to invest into them to see any kind of results. If you're considering using paid methods, especially Pay-Per-Click (PPC) then make sure you enlist the services of a reputable Search Engine Optimization (SEO) company like Magnetiks Search Marketing. Most businesses throw away a lot of money using the wrong internet marketing strategies. When used correctly paid methods can be quite profitable. The real drawback is that they cannot be leveraged over time. This means as soon as you stop investing money in them the traffic generated from them is stops as well.

Organic methods of marketing are great because they can be leveraged over time. Once you start blogging, submitting articles, issuing press releases or optimizing your website and start generating traffic from these methods the traffic they will always be there. It might take you a little time before you start seeing success, but in the long run organic methods really pay off. The problem that surrounds organic methods of internet marketing is that you won't see results as fast as you will with paid methods like PPC.

Magnetiks Search Marketing is a Search Engine Optimization (SEO) firm in Houston, Texas that specializes in helping business owner’s market their business online. We provide quality internet marketing solutions and online business management software with integrated:

What do I need Search Marketing?

- Wednesday, June 10, 2009
The main reason you need search marketing is because with each generation more and more people will be using the internet instead of the old school method of "Letting your Fingers do the Walking". And with internet growing with over 100 million domains registered, believe me when I say that your site is like trying a to find a grain on salt on the beach.

This is why you need Search Marketing because in order to sell you have to be found ... of course that is just half the battle because being found just gives you 8 seconds to impress or click "bye-bye" which is the reason why you will need another part to ensure success on the net and that is a professional image.

First of many posts to come. Have a blessed day.