Search Marketing Blog

Search Marketing Blog

A lot of online businesses struggle due to their lack of internet marketing knowledge.

- Monday, February 15, 2010
In the world of online business, if you're unable to draw the right traffic to your website then your profits will ultimately suffer for it. How great your product or service is or how appealing your website looks is irrelevant. Marketing and advertising is what makes any online business successful.

If you own an online business or you're thinking of starting one then you need to be familiar with online marketing!

There are two different ways you can go about marketing your business on the internet:

  • Paid methods like: Pay-Per-Click (PPC), banner ads, purchased leads, etc.

  • Organic methods such as Search Engine Optimization (SEO), article submission, email marketing, forum participation, blogging, press releases, social media, etc.

Paid methods of marketing bring fast results. The only problem is that, depending on your industry and niche, you to have a good amount of money to invest into them to see any kind of results. If you're considering using paid methods, especially Pay-Per-Click (PPC) then make sure you enlist the services of a reputable Search Engine Optimization (SEO) company like Magnetiks Search Marketing. Most businesses throw away a lot of money using the wrong internet marketing strategies. When used correctly paid methods can be quite profitable. The real drawback is that they cannot be leveraged over time. This means as soon as you stop investing money in them the traffic generated from them is stops as well.

Organic methods of marketing are great because they can be leveraged over time. Once you start blogging, submitting articles, issuing press releases or optimizing your website and start generating traffic from these methods the traffic they will always be there. It might take you a little time before you start seeing success, but in the long run organic methods really pay off. The problem that surrounds organic methods of internet marketing is that you won't see results as fast as you will with paid methods like PPC.

Magnetiks Search Marketing is a Search Engine Optimization (SEO) firm in Houston, Texas that specializes in helping business owner’s market their business online. We provide quality internet marketing solutions and online business management software with integrated:

Web design vs. Content – Which is more important?

- Monday, December 21, 2009
Designing a website typically begins by establishing an objective for the website, decisions on functionality, audience targeting and strategy.  All the design elements revolve around these objectives.
The beginning process of web design does not involve too much content. Content comes in later on in the process. After the website has been designed and the organization of the web pages has been finished, the addition of content is then considered.
However, issues sometimes arise during the content stage. This is due to factors like you end up having more content than your web page has been designed to accommodate. Therefore, while content normally takes precedence over design, in the case of some smaller websites, the design may very well end up being more important than the content.

In case of large websites, where there is a lot of information needing to be handled, the sheer volume of content takes precedence over the design and becomes the driving force of the website’s development.

A website that is designed around its content, guarantees an improved and highly enriched user-experience.

This is where it becomes important for the designer to effectively understand the content of a website in addition to its goals and objectives before the design and development stage begins.

Magnetiks Salesperson is an online business console designed to help you easily manage and grow your online business. Combined with our time tested internet marketing strategy, Magnetiks Search Marketing can develop and implement a robust business website that compliments the content and attracts the customers you need for success.

For more information call (281) 362-9855 or check out our video on how our software creates online salespeople!

Five rules for effective Customer Relationship Management

- Monday, December 21, 2009
Customer relationship management or CRM is viewed as one of the most valuable uses for a business website. If managed effectively, your business website can very well become your best salesperson; available on a 24 hour, seven days a week, rain or shine.

Because of this, it is well worth the while of any business owner to explore ways in which they can use their website to help their customers “serve themselves," without the need for overtime staff, or lengthy voice mail messages or phone calls.
Five rules for effective Customer Relationship Management:

1. Remain Accessible – Clearly display on your website all the ways that your prospective customer can contact you including email, phone, fax and office hours. very clearly on your site all the ways that your customer can contact you – including e-mail, phone and fax numbers, and your office hours.

2. As often as possible, return each e-mail or phone call in the same day. This may sound easy enough but a recent study showed that nearly a third of the top Fortune 100 companies fail to respond to e-mail sent through their Web site within one month!

3. Acknowledge all orders received. Keep your customers in the loop by sending e-mail confirmations on orders; auto-responders can be an effective way of doing this. If you’re shipping products, give tracking numbers and expected delivery dates.

4. Provide a clear return policy that you honor and learn from. This rule has the ability to give you more information about what’s working and what’s not. Shoppers sometimes return products with no explanation as to why, having your staff call the customer to establish and resolve the problem can be an effective way of learning about how you clients feel about product satisfaction.

5. Expect more phone calls. Regardless of your business vertical your volume of phone calls will increase as your website traffic and response rate grows.

If you can get the customer service aspects of your business website working well, there will be a positive impact on your bottom line. Magnetiks Search Marketing is in the business of assisting small and medium sized companies substantially grown their businesses online.

For more information on how our Customer Relationship Management, CRM Software Solution can turn your website into your best online salesperson call us today at (281) 362-9855.

Does your business website have purpose?

- Monday, November 30, 2009
"How does a website increase your credibility?" When you ask a business owner this question you usually get a moment of silence.

The best websites are developed with a clear purpose in mind so the key is to provide some type of value.

Goal - What is the goal for your website?

Attracting new clients is the most common answer but it’s also the least substantial. What does attract new clients actually mean? What exactly is a "client" for you? Each type of client needs to be addressed differently, so if your goal is to attract new clients, first define what "client" means to you.

Goal - Establish Credibility and Increase Visibility
At this point I must emphasize that while a website has the ability to enhance your credibility and to get your business more visibility, they should not be your primary focus. In my opinion, providing your visitors with relevant and useful content that you distribute through multiple channels is the best way to generate trust for your products and services.
Goal - Build Your List
Your list is your Golden Fleece. It can ultimately provide you with a steady stream of income. Effectively communicating with the people on your list, consistently providing them with valuable information, and intermittently offering incentives to remain on your list will go a long way to help you build a highly responsive group of prospects and customers. There are many ways to build a list but the essential key is to provide something of value up front in exchange for the prospective customers email address. If it is clearly perceived as valuable all you have to do is make it easy for them to take the next step and sit back.

Some suggestions for giveaways that can help you start building your list are: A free report, A subscription, An Audio file, even a complimentary service. These are just suggestions and in this area you can be very creative.

Put you business website management system on autopilot and turn your business website in to a Magnetik Salesperson by calling Magnetiks Search Marketing at (281) 362-9855 today for a free trial!